Market research is vital to helping the VA achieve mission success and improve the Veteran experience. The information can be used to shape the acquisition strategy; to determine the type and content of the product description, statement of work, or performance work statement; to develop the terms and conditions included in the contract, and the evaluation factors used for source selection. Part of acquisition planning is developing the overall strategy for managing the acquisition. Join us as Dr. Linda Williams discusses the importance of the pre-solicitation phase, market research types, their differences, and how businesses can align their capabilities to the requirements.

 

This training is part of the Vet Talk Procurement Readiness Series. Before attending, we recommend participants attend the previous trainings within this series first. The recordings for the trainings are located on our YouTube channel.